In recent years, there has been a considerable increase in the number of retail stores everywhere has increased. Brands are now taking more interest in making the customer buy their products with ease. This in turn increases the awareness of their brand. But the main reason for business leaders to implement this strategy is to increase the revenue. The revenue generated by these retail outlets might be minimal but they are of great use for the company. They become an asset of the company. It also helps cut costs of warehousing, manpower etc. All this saves your organization a small but reasonable amount of money.
As of now, there are many brands opening their offices, retail outlets and manufacturing points of the company in countries where they have no presence. When the name of the company gets established in unknown markets, it is always good for the brand in terms of revenue and recognition. Now, there will be a drastic change if your products are a hit with the people, you can well set yourself with a power-packed marketing strategy. E.g. Hyundai entered the Indian race in 1996 and launched their first product after studying the market well in 1998. Their 1st product, the Hyundai Santro was a runaway hit due to the factor of clever marketing and cashing in on the reach of a Bollywood superstar. After more than 10 years of Hyundai entering India as a start-up (13 to be precise), it has now become a major car maker in India producing more than 600,000 cars in India. They also export cars made at their Indian plants to their neighboring markets. Well, Hyundai's story is that of a huge success. They did it because of their close to perfect marketing strategy and freshness in their cars.